Mabel : Jewelry Shopping App play online

About us

Mabel, Indias first jewelry focussed marketplace (50+ brands & 15,000+ designs) is specially curated for women who choose to narrate stories and express their individuality with jewelry. At Mabel, we appreciate Indian craftsmanship while recognizing you, your unique journey, and your signature style. From moments inspired by you, we bring you glimmering treasures of all styles and the finest hand-picked collections curated from the best jewelry brands of India, all under one roof. Whether it is your first investment in fine jewelry or an addition to your collection of essentials, Mabel intends to provide you with the power to step out looking and feeling your best, every day!

Brands of Mabel: Mikoto, Shaya by Caratlane, Giva, Divas Mantra, Ahaanya, Unniyarcha, Clara, Zariin, Melorra, Isharya, Estele, Equiivalence, Avni, Joules by Radhika, Medoso, Mozaati, Neeta Boochra
Nepra by Neha Goel, Noor by Saloni, Pehr, Phiroza, Queenbe, Sooi, Stac fine Jewellery, The Minim Story, Tizora

Our Vision

Mabel aims to disrupt the jewelry-buying experience for every jewelry lover. With the handpicked brands & seamless experience, we aspire to build the best jewelry-buying destination in the world.


The Mabel Shopping Experience

In celebrating you and your unique narrative, Mabel brings to you an e-commerce platform designed and curated for a seamless shopping experience where you get access to the best Indian brands & designs. Mabel also provides you with a dedicated discovery feed featuring everything jewelry & fashion. With quick delivery, hassle-free returns and exchanges, make your pick from more than 15000+ designs, spread over 50+ brands. Be it your love for fine or fashion jewelry, we have it all.