Backpack SMRS play online

Storytelling app with exclusive market advice and features covering issues in diversity & inclusion and organisational culture.

Welcome to the home of social mobility and performance optimisation.

The future of culture, brand and attraction is filled with passionate debate, intriguing themes and important ideas.

With its fact-based and analytical approach, our Backpack holds the tools you need to
improve your organisation institution without having to compromise your values.

Discover articles, videos, and podcasts exploring themes like:

- How did the UK gender pay gap come about?
- Are diverse workplaces more successful?
- How do young people make study and work decisions?
- Is the 4-day workweek the key to employer wellbeing?

And much more.

Read industry news and advice from brand, culture and comms influencers
Watch exclusive market insights and stories from employer and education experts
Listen to journalism reports about diversity & inclusions and inspiring conversations around organisational culture

You can save the content you love, and easily find it later.

Join the movement. Help our mission to change organisations for the better.


Backpack is a non-profit initiative by SMRS, who develop work cultures, brands, and communications that are more inclusive and high-performing.