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In the era of globalization, da'wah is faced with very complex conditions and situations. The spread of various evils and disobedience, if it is not balanced with Islamic da'wah that is Rahmatan lillalamin, will result in the waning of good values in the midst of life. Throughout the course of human history, crime has never been extinguished if it is not balanced with systematic da'wah. Da'wah that is carried out based on deep understanding (bashirah), carried out together (jama'i), with a clear and correct methodology (manhaj) and a moderate Islamic attitude has been able to change a new world order that is more just and civilized. Meanwhile da'wah that is carried out without good planning and is carried out individually will not be able to improve the deterioration of the ummah from the complexities of world globalization.